Included in every Template purchase is "SEO: Getting to the Top of the Search Engines" by OneWay Advertising and Design. This simple to follow eBook comprises proven techniques to better prepare your website for higher Search Engine indexing.

 

Sample:

Introduction to SEO

SEO - Search Engine Optimization - the key to higher rankings and traffic. Search Engine rankings are directly related to Search Engines, like Google and MSN. Directories, such as Yahoo! And Overture are also affected by your SEO. So, how do you find the right choices for the best results?

The SEO Journey

The process of search engine optimization [SEO] includes design, writing and coding your web pages in order to increase SE positioning for chosen targeted keywords. Through various marketing techniques, the online business can maneuver it's way to the top. Many "so-called" SEO experts will claim to have "reverse engineered" the search engine algorithms and can therefore guarantee a top ten ranking. Despite these claims, the basis of a successful SE campaign has not changed and are presented here in this ebook.

The essentials needed for a long-term search ranking and traffic comprises these components:

1. Keyword Optimization

2. Source Code Optimization

3. Content and Navigation Optimization

4. Robots & .htaccess files

5. Marketing: Link Popularity

6. Importance of Design & Layout

7. Other Marketing Methods

All the Major Search Engines [AltaVista, Google, Lycos, MSN Search] use these components as part of their search engine algorithms. Note that Yahoo! is a directory, not a search engine. Although the term Search Engine is often used to describe both Directories and Search Engines.

Summary: Search Engines basically search the world wide web, indexing sites according to their keywords and relevance. Internet surfers don't have the time, nor the resources, to surf through thousands of websites to find the information they are looking for. Search Engines make it easier by indexing their web search results in a cohesive format.